Back in the 1990s, you could look smart my talking about the “Information Superhighway” (the Internet). In the early 2000s, the catch-phase of the day was “eCommerce” (buying crap on the Internet), and in the late 2000s non-technical managers would often toot about “Web 2.0” (an imaginary Internet that basically is the current Internet, but with more content).
Around 2010, non-technical managers, CIOs, and executives were struggling to find a new BS phrase to call the Internet that will make them look good in meetings. Well, that name has now been chosen, and it is the most retarded named used so far: the cloud.
As a very technical person who has been in computer science and IT for several decades, let me tell you how this term was invented:
- Some non-technical idiot saw a network diagram.
- He/she noticed that the standard symbol we use in network diagrams to identify the Internet is a cloud.
- Voila! A new BS term for the Internet is invented!